Brave is focused on Privacy
Founded by one of Mozilla Project co-founders - Brendan Eich, it attempts to revolutionise the already out of control ad tech industry. The browser comes with a built-in ad blocking technology that works depending on the users preference. Instead of completely shutting down all ads, it allows the users to accept minimal and relevant ads for small amount of BAT (Basic Attention Token).
After earning some tokens, the user can use the funds to support websites or content publishers they prefer. After all, if all ads are blocked, eventually the websites we love reading will cease to exist.
On the other hand, if you prefer you can keep the BAT for yourself or completely turn off the reward system and block all ads.
This is one of the key features we, at Night Eye, love about Brave and use it on a daily basis. It gives you control over the ads and completely blocks the tracking.