Flipboard and the iPad go together hand in hand
The iPad caused a big splash in the world of electronics, and so did it with the people who would eventually create Flipboard. Tablet computers offered a new way to consume the internet, and that is what was behind the motivation to develop Flipboard. Flipboard is, well, a board that you flip through to see what you want. The stories, pictures, and viral content of Flipboard are easy to go through, and that's why the site is so addictive.