Digital marketers, SEO specialists, and entrepreneurs have been using Google Analytics for years with the hope to gather valuable insights about their customers, goal achievements, and business performance.
It’s an essential tool, indeed. While it may have certain limitations, the one thing that’s always been a major con for me is the lack of a dark theme for Google Analytics.
Google Analytics dark mode is ideal for those late-night working sessions. Analyzing data from GA might be cool, but getting headaches and dry eyes from staring at the white screen...not so much.
Google Analytics Usage Stats
- 55.1% of all websites use Google Analytics (84.2% market share).
- More than 13 million sites use Google analytics.
- Netflix, WordPress.org, Mail.ru, Slack.com, and GoDaddy.com all use GA.
- Google Analytics is used by more than 2.5 million websites in the US.
- The Hospital & Healthcare industry uses GA the most (231,155 companies), followed by Retail (177,412), and Restaurants (148,092).
- Companies between 10-50 employees use Google Analytics the most (+1.3 million).
The numbers don’t lie (most of the time) - Google Analytics is preferred by more than half of the websites across the Internet. If industry giants like Netflix and GoDaddy trust and use it, then it’s safe the say it’s the best option out there.
I wonder if any of those companies are using dark analytics? Given the fact they’re driven by innovation and non-stop improvement, I’d bet at least a couple of them giants are looking at their data in a dark theme.
Why use Google Analytics dark mode?
Your first thought is probably that dark mode is just a cosmetic change, not a big deal. The visuals are just the cherry on the cake. Dark mode
is much more than that.
You may have never thought about it seriously, but constantly staring at white screens can be fatal for your eyes.
Here are some of the major pros of using dark mode:
Reduces eye strain
Still not sure about using Google Analytics dark theme?
This is the example that will change your mind: