Besides having fun or consuming really interesting information, Quora is great place for building up a personal brand.
If you are an expert in a specific field/fields you can help others by answering their question and thus building your online reputation. You can drive traffic to your personal blog and thus grow your online presence.
Businesses also benefit from Quora.
Similar to the personal brand approach, companies can reach out to potential customers by answering questions related to the service or products offered by them.
You can literally get lost in Quora as the platform suggest similar questions that you can answer or see what has been answered by others. Not to mention that discussions can and are being formed around most of the questions, which increase the time spent on the website. Last but not least it seems mandatory that all answers should be long and well structured in order to be accepted by the community.
What all this suggest is that time flies while being on Quora. The time spent there takes serious toll on your eyes mostly because of the bright white background of the platform. Although much requested by the community, neither the website, nor the apps offer its users Night / Dark mode.